This article was written for a university assignment. We were required to write a 750 word local feature for online publication.
Vintage collaboration boutique What Alice Found in Boscombe has recently celebrated its first birthday. Situated in what is now commonly known as Bournemouth’s vintage quarter, Buzz looks into why all things vintage are suddenly capturing the public’s curiosity more than ever.
Vintage items are considered to be those produced between the 1920s to the 1980s and have come to light in more recent years after being adorned by many celebrities. No longer just to be found hiding in second hand shops – specialized vintage fairs, markets and boutiques are appearing all over the country, including in Bournemouth.
But why exactly is it, that vintage has become so popular with the public?
Vintage items from What Alice Found in Boscombe
Vintage in Bournemouth
What Alice Found in Boscombe hosts several brands under one roof selling an abundance of desirables, from handbags to wedding dresses. Owner, Nicki Grainger explains that if the boutique were a high street store, it would be a Topshop in terms of its price range and variety. The fact that it isn’t a high street store however, is exactly why her customers love it so much.
“Despite the recession people are still spending money but they’re thinking more about what they’re spending it on. People are taking a step away from mass produced high street items for something more,” tells Nicki, explaining that she finds her customers really deliberate over their choices rather than buying throwaway high street fashion.
Richard Mason, owner of Clobber vintage store in Pokesdown agrees with Nicki’s comparison of vintage and high street purchases. “Customers like vintage items because they are going to get something individual. Fashion is fast in the high street but if you’re buying a bit of vintage, it’s timeless.”
Genuine vintage goods
For some buyers though, it’s the vintage look rather than the authenticity that they are after, regardless of the price. With more people taking to the road on two wheels rather than four, the demand for vintage bicycles has boomed. While stores like Clobber have authentic vintage bicycles at a reasonable price, some people are willing to pay double or sometimes treble this to own a brand new ‘vintage look’ cycle.
Perhaps with transportation this boils down to the reliability of a newer model, but vintage and high street shopper Lauren Earey admits that she doesn’t mind if it is mass made or vintage that she is buying – as long as the look is right. “As much as I love the idea of vintage goods some of it is just ugly. If I can find a necklace or a top on the high street that has that kind of vintage look I’ll buy it. It’s not about the history.”
Clobber’s Richard disagrees though and claims “With vintage, you never have that moment of someone else wearing the same thing as you,” and we all know how awkward that can feel…
The romance of vintage
Whether it is genuine vintage or not, people are still in love with the concept as a whole, and not just clothing either. Emily Fisher of Fishee Designs runs a portable vintage photo booth. Armed with a shabby chic backdrop and an abundance of vintage props, Emily visits a variety of events from corporate meets, to parties and weddings.
Emily agrees that the public have turned to vintage because of the money saving factor, and with more people conscious of recycling or upcycling their possessions to help the environment, it’s no wonder the trend has become so popular. Emily’s personal fondness of vintage though, is more sentimental than environmental.
Emily Fisher’s vintage style photo booth
“My love is the romance of vintage. Now people take a lot of things for granted and there is a lot of bad in the world at the minute. So for me it’s looking back to the romance of the past and peoples values and morals. Down to the things like women and men together – they’d meet on the first date and be committed for life. I think we have lost of lot of that nowadays.”
So whether for you it is that every item has a story, or that you just want that retro feel, here are Nicki Grainger’s three top tips for buying vintage – even if you are nervous. Perhaps you can try them out at Judy’s affordable vintage fair, which is visiting Bournemouth on the 13th of May.
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- Anyone can wear vintage, but if you are shy, start with accessories.
- Try it on! As it was handmade for a person before, it could be your size but not your shape.
- Don’t let the hanger be the judge, something ‘granny looking’ can transform once you put it on.